Showing posts with label Relationship Marketing. Show all posts
Showing posts with label Relationship Marketing. Show all posts

Sunday, April 10, 2011

Know Your Target Market!!

Know Your Target Market, is something that is stressed by all successful business's.

Today while checking my email I found 7 different emails, telling me that they had the perfect job for me!  When in reality, I am their worst Target to Market to as I am wheelchair bound and I have steel running all throughout my legs.  Just Imagine this: I open the door to a MRI room and I am pulled out of my wheelchair and slammed against the largest magnet in the room!! No that is not something that I would apply for, therefore the money that they spent marketing to me was lost.....except it gave me blogging material.

Know who is a good fit for your business before you hit that send button, and before you market to a purchased list.  To do good Target Marketing know who would benefit from your product or service first.
Next do a little Google Research to see what is going on with others in your Niche, if you see that email marketing is not what is bringing the hits and conversions, then I would refrain from doing it more than once a month, and then only to Qualified Markets.

Most marketing emails get sent to the trash can!  Unless there is a relationship between the people!
I highly recommend building Relationships and doing Relationship Marketing as they already know you, and are more apt to respond to your offer.

Enjoy your day and the post!

~~I Believe In You~~Now You Believe In You~~
~~ If I Can Do It~You Can Do It!~~

Marilyn
Also known as Magical Marilyn