Sunday, April 10, 2011

Know Your Target Market!!

Know Your Target Market, is something that is stressed by all successful business's.

Today while checking my email I found 7 different emails, telling me that they had the perfect job for me!  When in reality, I am their worst Target to Market to as I am wheelchair bound and I have steel running all throughout my legs.  Just Imagine this: I open the door to a MRI room and I am pulled out of my wheelchair and slammed against the largest magnet in the room!! No that is not something that I would apply for, therefore the money that they spent marketing to me was lost.....except it gave me blogging material.

Know who is a good fit for your business before you hit that send button, and before you market to a purchased list.  To do good Target Marketing know who would benefit from your product or service first.
Next do a little Google Research to see what is going on with others in your Niche, if you see that email marketing is not what is bringing the hits and conversions, then I would refrain from doing it more than once a month, and then only to Qualified Markets.

Most marketing emails get sent to the trash can!  Unless there is a relationship between the people!
I highly recommend building Relationships and doing Relationship Marketing as they already know you, and are more apt to respond to your offer.

Enjoy your day and the post!

~~I Believe In You~~Now You Believe In You~~
~~ If I Can Do It~You Can Do It!~~

Also known as Magical Marilyn

Thursday, April 7, 2011

Do You Know Your Real WHY?

This morning while listening to a tip video on Your Real Why by Eric Worre, I was reminded of my Why!
Why I started this trek towards being Self Employed. (Business Owner)  If anyone thinks that they do it just because of the potential income that comes in every day or every month, I highly suggest that you Stop and ask yourself will I be able to make this same amount of income on a daily or monthly basis, if things change with my situation?

Over the past couple of years my business has had ups and downs in income flow, as all business's do!  If I did not Know my WHY deep down inside myself, I would not be here today writing this blog.

My real why is not because I woke up and said I want to be my own boss!  It is because: I need to Be Able To Work and Become Self-Supporting period!!

For those of you who do not know me, I have been deemed unemployable by society!  Yet the Lord says that "all will work by the sweat of the brow", that does not mean to sit back and live on SSI or SSDI for the rest of your life!  Knowing my Why has made me continue working on the things that will fulfill my "Real Why"!

As Eric says, You need to dig deep into the deep down core of your why, not just the surface why of: I want to make more money, or I want to bring my spouse home.  Find out deep within YOURSELF, Why you really want to make more money or why do you want to bring your spouse home!!!

Being self employed is not an easy endeavor, it takes alot of hard dedicated work on a daily basis!  Your Real Why is what will keep you going to reach that goal.

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Until later,

Magical Marilyn

~~If I Can Do It~~You Can Do It!~~