Know Your Target Market, is something that is stressed by all successful business's.
Today while checking my email I found 7 different emails, telling me that they had the perfect job for me! When in reality, I am their worst Target to Market to as I am wheelchair bound and I have steel running all throughout my legs. Just Imagine this: I open the door to a MRI room and I am pulled out of my wheelchair and slammed against the largest magnet in the room!! No that is not something that I would apply for, therefore the money that they spent marketing to me was lost.....except it gave me blogging material.
Know who is a good fit for your business before you hit that send button, and before you market to a purchased list. To do good Target Marketing know who would benefit from your product or service first.
Next do a little Google Research to see what is going on with others in your Niche, if you see that email marketing is not what is bringing the hits and conversions, then I would refrain from doing it more than once a month, and then only to Qualified Markets.
Most marketing emails get sent to the trash can! Unless there is a relationship between the people!
I highly recommend building Relationships and doing Relationship Marketing as they already know you, and are more apt to respond to your offer.
Enjoy your day and the post!
~~I Believe In You~~Now You Believe In You~~
~~ If I Can Do It~You Can Do It!~~
Also known as Magical Marilyn