I not only hear this alot, I have said it myself when I first started and there are still times that I have to call on others for help. To be successfull in a home-based business, you not only have to be good at what you do, and Believe in your product, but you have to be good at letting others know how good you are at what you do. You will have to come up with a plan to get your product or service in the market place. Yes, you have to have a Marketing Plan!
A marketing plan involves two parts:
- You have to figure out who the market is
- You have to make the product or servive known to that market. These two work together.
It is a very rare case in marketing when a product has a special appeal to everyone regardless of sex, age, income level or special interests. The more typical case is that a product will appeal to a limited group of people who are willing to put down their hard-earned dollars to buy what you have to sell.
The basic question to keep in mind as you develop your marketing plan is: Who would want to buy the type of product or service that I sell or provide and how can I develop it to be saleable to these special people? Once you define your market, you often have to modify your product to fit the market.
I have had to modify my product display many times, I have become very creative in this aspect. For instance I did an Event for Senior Citizens a couple of month ago, and since I knew that the majority of them lived in Retirement Centers that do not allow open flames in the residence I marketed Scent Simmer Pots and Gift Baskets with the Eco-Friendly wax melts in the Baskets. It was a success!
Sometimes the answer to this question is clear and logical. Often, however, a business person has to do alot of research and experimentation to find the right answers for their products and services. Many a business has failed because people didn't consider this obvious but critical question: Who is the Market!
Our next segment will be on: Reviewing The Competition!
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Be Blessed and always Keep ethical and honest practices and you will be a Success! Check out the links above for more information on what I do on a daily basis...enjoy!